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B2B Sales Incentives: A Creative Way to Motivate Your Sales Team
In recent years, the approach to business-to-business sales has significantly changed. While it always had a longer sales cycle and a focus on relationships, B2B sales is now more consultative. It...
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How To Start a B2B Affiliate Marketing Program: 10 Strategies You Can’t...
Does affiliate marketing work for B2B businesses? The answer to this question is a resounding yes. Affiliate marketing isn’t just for B2C ecommerce businesses – B2B affiliate marketing is extremely...
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The Definitive Guide To B2B Email Marketing Best Practices [Free Guide]
Why should every B2B company (business-to-business company) have an email marketing strategy in its digital marketing arsenal? B2B marketing strategies are all about building trust with potential...
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The 12 Best B2B Marketing Campaigns [+ What You Can Learn From Them]
Working to create a marketing campaign that knocks the socks off your target audience, but unsure how to go about it? It’s okay to feel uninspired. We all have those days. Thankfully, a little...
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Create High-Converting B2B Landing Pages: Secrets From Expert Zach Goldie
About ZachZach Goldie is a specialist in landing page optimization, specializing in helping B2B tech companies (including Referral Rock). He is an expert at helping companies nail the underlying pitch...
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How To Build a B2B Referral Program [The Ultimate Guide]
Referral marketing isn’t only for B2C businesses. Decision-makers in B2B companies also turn to people they trust when making a purchase. And when someone recommends a product to a B2B decision-maker,...
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B2B Lead Qualification: Top 10 Metrics to Track [From 48 Experts]
Qualifying leads the right way makes all the difference between a smooth sailing sales process and one that’s stuck in the lead generation phase. It’s a crucial job and can even prevent you from...
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8 Ways to Identify Your Ideal Customer Profile: Qualify Better B2B Leads...
Without a well-defined Ideal Customer Profile (ICP), you’re likely going to end up selling to anyone and everyone. While that’s a strategy that might bring you in an occasional sale, it’s not...
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B2B Partner Programs: Your Essential Guide To Running a B2B Partnership
The B2B sales cycle is a long and winding journey. You talk to multiple decision-makers and (hopefully) cultivate long-term relationships. A B2B partner program helps smoothen the road. By partnering...
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Your One-Stop Guide to B2B Social Proof: 11 Best Strategies [Shared by 194...
It can be challenging for people to believe what your business says about its own product. But it’s so much easier for them to trust another customer or expert who speaks in your company’s favor, as...
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